How Oowlish transformed Wild Society's Shopify platform to handle UFC traffic spikes, boosting subscription retention by 89% and reducing checkout abandonment by 31%.
Wild Society Nutrition is a UFC-affiliated supplement brand experiencing massive traffic spikes during live events. They needed a platform that could handle unpredictable traffic while maximizing recurring revenue from a passionate but price-sensitive audience.
Wild Society experienced massive traffic spikes during UFC events but struggled with checkout abandonment and subscription retention. Their platform needed to handle unpredictable traffic while maximizing recurring revenue from a passionate but price-sensitive audience.
Oowlish provided continuous technical maintenance, implemented Stay AI for subscription management, built custom post-purchase upsell flows with Klaviyo, and optimized performance for extreme traffic spikes.
Stay AI implementation with custom retention strategies boosting retention from 42% to 79%.
Klaviyo integration with post-purchase upsell flows generating 31% of total revenue.
CDN, lazy loading, and caching optimizations handling 340% traffic surges without downtime.
Wild Society's subscription retention jumped from 42% to 79%, checkout abandonment dropped from 68% to 47%, and customer lifetime value increased by 156% — all while handling 340% traffic surges during UFC events.
Subscription retention improved from 42% to 79% in 12 months.
Checkout abandonment reduced from 68% to 47%.
Customer lifetime value increased by 156% through subscriptions and automation.
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