How Oowlish built and continuously evolved Murad's Shopify Plus platform, enabling rapid multi-country campaign deployment and marketing team autonomy.
Murad is a global skincare authority operating across multiple countries with complex content needs, frequent product launches, and demanding campaign schedules. They needed a platform that could scale globally while maintaining brand consistency and supporting rapid marketing execution.
Murad operates across multiple countries with complex content needs, frequent product launches, and demanding campaign schedules. They needed a platform that could scale globally while maintaining brand consistency and supporting rapid marketing execution.
Oowlish built Murad's platform from scratch on Shopify Plus with multi-store architecture, modular page templates for rapid campaign deployment, custom apps, and advanced cart customization — all under a retainer model for continuous evolution.
Multi-store architecture supporting country-specific operations with consistent brand experience.
Modular page templates enabling marketing team to deploy campaigns in days instead of weeks.
Purpose-built apps and advanced cart customization for unique business requirements.
Murad launched in 8+ countries with consistent brand experience, reduced campaign deployment time by 73%, and increased marketing team autonomy by 60% with self-service capabilities.
Launched with consistent brand experience across all markets.
Campaign deployment time reduced from weeks to days.
Marketing team self-service capabilities increased by 60%.
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