How Oowlish built a fully custom Shopify experience for Katy Perry's De Soi brand, driving 41% subscription adoption and conversion rates 38% above DTC benchmarks.
Drink De Soi is a premium non-alcoholic beverage brand in partnership with Katy Perry. They needed a platform matching their premium positioning while supporting aggressive DTC growth with sophisticated subscriptions, AI-powered personalization, and marketing flexibility.
De Soi needed a platform that matched their premium positioning while supporting aggressive DTC growth targets. They required sophisticated subscription capabilities, AI-powered personalization, and extreme flexibility for their marketing team — all without compromising on design excellence.
Oowlish delivered a fully custom Shopify theme with advanced subscription logic via Recharge, an AI-driven product recommendation quiz, complex metafield architecture for storytelling, and headless components for marketing flexibility.
Fully custom Shopify theme built from design files with complex metafield architecture for product storytelling.
AI-driven product recommendations and quiz experience with 67% completion rate.
Sophisticated subscription logic with Recharge integration driving 2.3x higher AOV.
De Soi achieved 41% subscription adoption among first-time customers (industry average: 18%), a 94/100 mobile speed score, and conversion rates 38% above DTC beverage benchmarks.
First-time customer subscription adoption, more than double the industry average of 18%.
Average order value for subscription customers vs. non-subscription.
Conversion rate exceeding DTC beverage benchmark by 38%.
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