Oowlish
Custom Development Beauty Tech

Custom Booking Platform for Aesthetic Medicine

How Oowlish redesigned and built AEDIT's custom platform connecting consumers with aesthetic providers, achieving 68% booking completion and 290% SEO traffic growth.

68%
Booking Completion
290%
SEO Traffic Growth
15K+
Bookings / Month
AEDIT

Project Overview

AEDIT is an aesthetic treatments platform connecting consumers with providers through a seamless booking experience. They needed custom development beyond standard e-commerce, including complex scheduling, provider management, and consultation workflows.

Industry
Beauty Tech & Aesthetic Medicine
Timeline
Custom Application Development
Team Size
Full Development Squad
Tech Stack
Next.js (React), Node.js, Custom Booking Engine, API Integrations

The Challenge

AEDIT needed to build a sophisticated platform connecting consumers with aesthetic treatment providers through a seamless booking experience. The platform required custom development including complex scheduling, provider management, and consultation workflows.

Complex scheduling with real-time provider availability
Multi-step booking forms with industry-low completion rates (42% avg)
Provider management and practice system integrations
Poor SEO performance limiting organic discovery

Our Solution

Oowlish delivered a full website redesign with Next.js/React, a custom booking engine with real-time availability, provider dashboards, patient consultation workflows, advanced search and filtering, and API integrations with practice management systems.

Custom Booking Engine

Real-time availability booking system achieving 68% completion rate vs. 42% industry average.

Provider Management

Dashboard for 180+ practices with schedule management, appointments, and patient workflows.

Search & Discovery

Advanced filtering by treatment type, location, and provider credentials driving organic growth.

Impact & Results

AEDIT's platform handles 15,000+ bookings per month with 99.9% uptime, a 68% booking completion rate (vs. 42% industry avg), and 290% SEO traffic growth post-redesign.

68% Completion

Booking completion rate, well above the 42% industry average.

290% SEO Growth

Organic search traffic increased 290% after the redesign.

3.2min to Book

Average time-to-book reduced from 8+ minutes to 3.2 minutes.

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