# Oowlish

> Nearshore innovation partner connecting US and European companies with senior Latin American engineering talent. Founded by serial entrepreneurs Dave Martin and Fernando Pascua, with 15+ years of experience building and scaling technology companies. Not a traditional IT services firm — a team of operators who build, ship, and invest.

## Markdown Pages

Every page on this site has a clean Markdown version available at `{page-url}/index.md`. For example:
- `https://oowlish.com/about/index.md`
- `https://oowlish.com/case-studies/petco/index.md`
- `https://oowlish.com/services/ai-transformation/index.md`

## Services

- [Talent Solutions](https://oowlish.com/services/talent-solutions): Staff augmentation and dedicated squads. 200k+ screened engineers, time-zone aligned with the US, AI-augmented workflows. Engagement models: individual specialists, squads-as-a-service, and dedicated delivery teams. — [Markdown](https://oowlish.com/services/talent-solutions/index.md)
- [AI Transformation](https://oowlish.com/services/ai-transformation): End-to-end AI adoption — strategy, architecture, and deployment. AI strategy & consulting, LLM integration, workflow automation, computer vision, and AI agents. — [Markdown](https://oowlish.com/services/ai-transformation/index.md)
- [Product Development](https://oowlish.com/services/product-development): Full-cycle software engineering from discovery to launch. Product strategy, UX/UI design, DevOps & cloud infrastructure, AI engineering, and ongoing support. — [Markdown](https://oowlish.com/services/product-development/index.md)
- [Product Design](https://oowlish.com/services/product-design): Discovery, UX research, UX/UI design, and design systems. Conversion-focused, validated through usability testing and A/B optimization. — [Markdown](https://oowlish.com/services/product-design/index.md)
- [Shopify & Commerce](https://oowlish.com/services/shopify-commerce): End-to-end Shopify partner. Custom storefront build, replatforming/migrations, headless commerce, CRO, SEO, paid media, and UX/UI. — [Markdown](https://oowlish.com/services/shopify-commerce/index.md)
- [Free Shopify Audit](https://oowlish.com/services/shopify-commerce/audit): Free AI-powered Shopify store audit. 60+ signals across performance, SEO, conversion, social proof, tech stack, and accessibility. — [Markdown](https://oowlish.com/services/shopify-commerce/audit/index.md)
- [Ventures](https://oowlish.com/services/ventures): Venture arm — co-creating and investing in scalable startups. 15+ companies co-built or invested, 3 successful exits, 4.75× blended MoIC. — [Markdown](https://oowlish.com/services/ventures/index.md)

## Ventures

- [Oowlish Ventures fund](https://oowlish.com/ventures/fund): Seed-stage investment ($50k–$100k tickets). Targets companies with product live, initial sales, and an active round of $1M+. Brings capital + operator experience + VC network + direct access to tech talent. — [Markdown](https://oowlish.com/ventures/fund/index.md)
- [Oowlish Ventures labs](https://oowlish.com/ventures/labs): Technical co-founder model. Co-founds AI-native niche SaaS businesses with deep industry operators and enterprises with distribution. Provides full product and tech stack. — [Markdown](https://oowlish.com/ventures/labs/index.md)

## Industries

- [Pet Tech](https://oowlish.com/industries/pet-tech): 10+ years at the center of pet tech as co-founders, operators, and investors. 20% of the US pet market served by our clients. 15+ pet companies built, powered, or backed. — [Markdown](https://oowlish.com/industries/pet-tech/index.md)
- [HealthTech](https://oowlish.com/industries/health-tech): HIPAA-ready digital health products — patient apps, telehealth, EHR/FHIR integrations, and AI-powered diagnostics. — [Markdown](https://oowlish.com/industries/health-tech/index.md)
- [FinTech](https://oowlish.com/industries/fintech): Secure, compliant fintech products — neobanks, payments, lending, wealth management, and embedded finance. — [Markdown](https://oowlish.com/industries/fintech/index.md)
- [EdTech](https://oowlish.com/industries/edtech): K-12 to corporate L&D — learning platforms, AI tutors, adaptive learning, and LMS/SIS integrations. — [Markdown](https://oowlish.com/industries/edtech/index.md)
- [Retail](https://oowlish.com/industries/retail): Headless storefronts, POS, omnichannel platforms, loyalty, and AI-powered merchandising. — [Markdown](https://oowlish.com/industries/retail/index.md)
- [Consumer Goods](https://oowlish.com/industries/consumer-goods): D2C, connected products, supply-chain visibility, and loyalty for consumer brands. — [Markdown](https://oowlish.com/industries/consumer-goods/index.md)
- [SaaS Solutions](https://oowlish.com/industries/saas-solutions): B2B SaaS from MVPs to multi-tenant enterprise platforms, PLG growth, and AI copilots. — [Markdown](https://oowlish.com/industries/saas-solutions/index.md)

## Case Studies

- [Case Studies Overview](https://oowlish.com/case-studies): Portfolio across e-commerce, fintech, health tech, edtech, and AI. — [Markdown](https://oowlish.com/case-studies/index.md)

## Company

- [About Oowlish](https://oowlish.com/about): Founded by Dave Martin (Co-Founder & Co-CEO, PetCoach acquired by Petco) and Fernando Pascua (Co-Founder & Co-CEO, 17+ years in technology). Headquartered in the US, engineering teams across Latin America. — [Markdown](https://oowlish.com/about/index.md)
- [Careers](https://oowlish.com/careers): Open roles across engineering, product, and design in Latin America. Certified Great Place to Work®. — [Markdown](https://oowlish.com/careers/index.md)
- [Contact](https://oowlish.com/contact): Get in touch for engagements, partnerships, or investment inquiries.
- [Referral Program](https://oowlish.com/referral): Recurring rewards for referring companies to Oowlish.

## Full content

- [Full site content](https://oowlish.com/llms-full.txt)